Chocolate brown is poised to dominate the autumn fashion scene, and it’s an obvious choice. Not only does this shade flatter everyone and offer a natural neutrality, but it also enhances the simplicity of any outfit. Best of all, you can embrace this trend without breaking the bank.
Currently, it’s trending on Target’s online store, particularly with Auden’s new line of plush and stylish loungewear. You can either mix and match these new items with your existing wardrobe or opt for complete sets for a quick, comfortable ensemble. Act fast, though, as these sought-after styles are priced at $40 or less and are expected to sell out rapidly.

From the Cozy Ribbed Long-Sleeve Henley Pullover at $25 to the Cozy Ribbed Wide-Leg Pants also priced at $25, the Stitched Sweater Cardigan at $32, and the Stitched Wide-Leg Pants at $32, to the Waffle Henley Sweatshirt for $35, the Waffle Lounge Sweatpants for $35, the Sweater Robe for $40, the Cozy Ribbed Notch Collar Long-Sleeve Shirt and Pants Pajama Set for $40, the Cozy Ribbed Pullover at $22 (down from $25), and the Waffle Lounge Shorts for $20, there’s a wide range to choose from.
These soft, mid-weight ribbed pieces are ideal for lounging around on weekends, enduring long journeys, or for casual outings. The long-sleeve Henley is described by one fan as “super soft” and incredibly versatile. Pair it with jeans or trousers, or keep it casual with the matching wide-leg pants, which have already received hundreds of five-star ratings from satisfied customers. Some have called them “the comfiest pants ever,” while others appreciate their flattering fit and the perfect blend of comfort and warmth. And for those looking for a cozy layer, the matching pullover is currently on sale.
Dressing head-to-toe in a sweater sounds like a dream, but Auden has made it a reality with the Stitched Sweater Cardigan and Stitched Wide-Leg pants. These separates are both simple and sophisticated, and when worn together, they create a cohesive look thanks to the braided detailing that runs along the back of the top and the legs of the pants. One reviewer called it “the comfiest lounge set I own,” and others have praised the unique detail that “adds a little flair” and sets it apart.
Auden’s Waffle Henley Sweatshirt has already become a favorite. One shopper was “wowed” by its comfort and versatility, suggesting it can be worn as a pajama top or as a long-sleeve top for a relaxed day at home. The coordinating sweatpants offer the same plush, thick fabric with ample stretch, featuring an adjustable drawstring waistband, side pockets, and a generous fit for snuggling. Plus, matching lounge shorts are available for even more outfit possibilities.
For an extra layer of comfort, grab the Sweater Robe. This mid-weight jersey piece falls just below the knees, with side pockets, dropped shoulders, and an open silhouette. It’s more sophisticated than your average robe, making it suitable to wear as a cardigan outside the house. Scroll down to find more matching chocolate brown pieces, including a complete pajama set.